Why is David Protein so Successful?

In this episode of the "Chew on This" podcast, hosted by Ron and Ash, Zach, the president and co-founder of David Protein, shares his journey from finance to founding a low-carb cookie business, Raise, and eventually co-founding David Protein after Raise faced scaling challenges. Zach discusses the mission behind David Protein: to create products that help people increase muscle and decrease fat by focusing on high protein, low calories, and minimal sugar. He details the company's growth strategy, balancing direct-to-consumer sales with retail expansion, and innovative marketing tactics, including podcast sponsorships and out-of-home advertising. Zach also delves into David Protein's acquisition of its modified plant fat supplier, a key ingredient in their bars that significantly reduces digestible fat calories, and hints at future product innovations centered around creating healthier versions of high-fat, high-sugar foods.