In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising. Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe. This week's TOM example of the week: Kraft Music Hall.

This week's story links:

How Upworthy is using data to move beyond clickbait and curation
http://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/

Who should handle your content marketing
http://www.imediaconnection.com/content/38892.asp

It’s Just Advertising Dillweed
http://digiday.com/brands/its-just-advertising-dillweed/

Americans Are Furious With Marketers
http://www.businessesgrow.com/2015/06/30/furious-with-marketers/
And the actual study:
https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdf

This week's sponsor: Acrolinx
Check out their new Global Content Index Report:
http://bit.ly/acrolinx-global-index.

Robert's Rant

Comparing the ROI OF Content Marketing and Native Advertising
https://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising

Joe's Rave
The Forgotten History of Autism (Video)
http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism

#ThisOldMarketing example

Kraft Music Hall

https://en.wikipedia.org/wiki/Kraft_Music_Hall

PNR 87: Upworthy's Big Move Combining Original Content and Data

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose