In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal.

This week's story links:

Content Marketing and the Finance Industry
http://contentmarketinginstitute.com/2015/08/finance-marketing-evolves-content/

Hubspot Fires CMO - Issues Ridiculous Press Release
http://venturebeat.com/2015/07/31/bostons-best-cmo-fired-from-hubspot-allegedly-tried-to-obtain-dan-lyons-tell-all-book/

Mutually Assured Content
http://www.theawl.com/2015/07/in-no-charts

http://www.vox.com/2015/7/22/9013911/is-the-media-becoming-a-wire-service

Podcasting Advertising On A Slippery Slope
http://www.nytimes.com/2015/07/28/opinion/joe-nocera-stepping-on-a-slippery-slope.html?emc=edit_th_20150728&nl=todaysheadlines&nlid=72268883&_r=0

How Corporations Became Documentary Film Funders
http://www.bloomberg.com/news/articles/2015-07-30/how-corporations-became-documentary-film-funders

This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide.

Joe's Rant Link on YouTube:

http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html

#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm

PNR 90: Chaos In the Media Coming Soon to a Platform Near You

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose