In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup.

This week's article links:

Peak Content the Collapse of the Attention Economy
http://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economy

What Comes After Email
http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/

Changing Roles of Chief Content Officer
https://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officer

SPONSOR

Account-Based Marketing: Fundamentals every B2B Marketer Must Know
www.demandbase.com/thisoldmarketing

RANTS AND RAVES

Robert
http://qz.com/584850/creative-peoples-brains-really-do-work-differently/

Joe
http://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/

http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/

#ThisOldMarketing example: Karo Syrup
http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97

PNR 114: The Coming Opportunity in (of all things) Email

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose