In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers.

This week's story links:

Companies Favoring Content Over Ads
http://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962

New Study Shows Why Retailers Should Ramp Their Email Game
http://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355

The Rise of the Publishing Platform Specialist
http://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683

SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES
Robert
https://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/

Joe
https://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1

http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend

#ThisOldMarketing - The Federalist Papers
https://en.wikipedia.org/wiki/The_Federalist_Papers

PNR 125: Big Brands Favoring Content, But Will It Matter?

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose