In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion.

This week's story links:

Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.

Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream?
http://www.adweek.com/news/technology/pok-mon-go-inspiring-small-retailers-so-has-augmented-reality-gone-mainstream-172478

Why Content Marketing Is Bigger Than Jon Mandel
http://www.mediapost.com/publications/article/280372/why-content-marketing-is-bigger-than-jon-mandel.html

Should Publishers Use Medium
https://www.baekdal.com/analysis/should-publishers-use-medium/F8A5DCFBF0B94B4DB1EA458D739A901E63A27B2811B70791BB927CD1D38475E2

SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b

Rants and Raves
http://www.wsj.com/articles/why-good-storytellers-are-happier-in-life-and-in-love-1467652052

http://www.recode.net/2016/7/15/12201498/trump-pence-campaign-logo-meme

TOM
http://idighardware.com

PNR 140: Compared to Advertising, Content Marketing Still Petite

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose