In this week's This Old Marketing, Joe and Robert discuss Twitter's decision to kill Vine and why brands and content creators should have known better. Agencies start to launch print magazines, while IDG's content creation model is one all brand's should emulate. Rants and raves include not starting a podcast and five ways to scare your boss into content marketing. This week's TOM example: Think with Google.

This week's stories:

Sponsor: Get Noosh's Content Marketing Benchmark report at: http://cmi.media/pnr155b

Twitter Just Shut Down Vine 4 Years After Buying It
http://www.adweek.com/news/technology/twitter-just-shut-down-vine-4-years-after-buying-it-30-million-174301

Vine Shutdown loss to Black Culture
http://www.vox.com/2016/10/28/13439450/vine-shutdown-loss-to-black-culture

Why You Soon May be Seeing More Agencies Launch Their Own Print Magazines
http://www.adweek.com/news/advertising-branding/why-you-may-soon-be-seeing-more-agencies-launching-their-own-print-magazines-174146

How IDG Approaches Editorial Strategy
http://www.fipp.com/news/features/how-idg-approaches-editorial-strategy

EPISODE SPONSOR

Curalate and the Millennials Guide: Engaging a Generation of Visual Buyers. Download it at http://cmi.media/pnr155a

RANTS AND RAVES
https://www.youtube.com/watch?v=L5X1awpnL7A (subscribe link here: https://www.youtube.com/user/SparkMediaSolutions?sub_confirmation=1)

http://thoughtcatalog.com/ryan-holiday/2016/10/please-please-for-the-love-of-god-do-not-start-a-podcast/

http://www.marketingaiinstitute.com/blog/introducing-the-marketing-artificial-intelligence-institute

TOM Example: Think with Google

https://www.thinkwithgoogle.com/

PNR 155: Social Media Platforms Take More Victims

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose