In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium's latest pivot while AOL thinks they've discovered a better way to serve up advertising. In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This week's TOM example: AARP.

This week's story links:

Renewing Medium’s Focus

https://blog.medium.com/renewing-mediums-focus-98f374a960be#.e5j5kw3c3

Vayner Media Acquires Women’s Publisher PureWow

http://www.wsj.com/articles/gary-vaynerchuk-acquires-womens-publisher-purewow-1483531201

AOL Hopes These Two New Ad Formats Will Thwart Ad Blocking

http://www.adweek.com/news/technology/aol-hopes-these-2-new-ad-formats-will-thwart-ad-blocking-175374

Buzzfeed’s Tasty Cookbook Sold Enough Copies To Make It One Of The Bestselling Cookbooks of the Year

http://www.niemanlab.org/2017/01/buzzfeeds-tasty-cookbook-sold-enough-copies-on-a-single-site-in-2-months-to-make-it-one-of-the-bestselling-cookbooks-of-the-year/

EPISODE SPONSOR

Content Marketing Institute events at http://contentmarketinginstitute.com/events/

RANTS AND RAVES

http://nesn.com/2017/01/tom-bradys-magic-pajamas-also-come-with-a-hilariously-weird-childrens-book/
https://www.poynter.org/2016/going-longer-the-huffington-post-doubles-down-on-longform-journalism-initiative/411631/

https://www.moreseth.com/

TOM

AARP Magazine - http://www.aarp.org/magazine/

PNR 165: This Is the Year Agencies Buy Media Companies

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose