In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil.

This week's show links:

Apple’s First Original TV Show
http://www.recode.net/2017/2/13/14606594/apple-eddy-cue-buy-media-company-no-apple-music

http://www.businessinsider.com/apples-first-original-tv-show-shark-tank-planet-of-the-apps-apps-trailer-2017-2

Publishing Executives Believe They Are Five Years Behind
http://digiday.com/publishers/five-years-behind-confessions-magazine-execs/

Spotify Is looking for Original Podcasts
http://digiday.com/platforms/spotify-looking-original-podcasts/#sthash.YUqYcjyY.gbpl

The Onion’s CCO Explains Why So Much Content Marketing Sucks
https://contently.com/strategist/2016/05/23/dont-make-a-commercial-the-onions-cco-explains-why-so-much-content-marketing-sucks/

EPISODE SPONSOR - Content Marketing Institute Events: http://contentmarketinginstitute.com/events

RANTS AND RAVES
http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-case-for-digital-reinvention

http://adcontrarian.blogspot.com/2017/02/adtechs-massive-failure.html

http://www.pubexec.com/article/mpa-president-2017-will-year-magazine-publishers-reaffirm-value-marketers-readers/

This Old Marketing: Sinclair Oil
https://www.sinclairoil.com/history/1930.html

PNR 171: Apple and Amazon Race to Content Dominance

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose