In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs.

This week's story links:

Publishers Face Content Studio Growing Pains
http://digiday.com/media/model-cant-hold-publishers-face-content-studio-growing-pains/

Teens And Tweens Are A Print Hungry Audience
http://www.minonline.com/teens-tweens-magazines-bauer-media-group/

Video Is The New Blogging
http://www.convinceandconvert.com/content-marketing/new-research-shows-video-is-the-new-blogging/

SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com

Rants and Raves

http://nativeadvertisinginstitute.com/blog/native-advertising-technology-landscape/

http://www.thedrum.com/opinion/2017/03/13/apples-are-not-oranges-and-content-marketing-means-nothing

https://www.amazon.com/Charlatan-Americas-Dangerous-Huckster-Flimflam/dp/0307339890

This Old Marketing

Abbott Laboratories: Provisioning A Vision

PNR 174: It Doesn't Matter If You Call it Content Marketing

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose