In this episode, Joe and Robert look at the highlights from Intelligent Content Conference 2017, with a discussion of the major industry trends and what to expect in the next year. One of those major trends include large companies (like Netflix and Arrow) investing in large amounts of original content. Rants and raves include more on Netflix eating Hollywood and the move from content marketer to content strategist. This week's TOM example: The Blues Kitchen.

This week's story links:

EPISODE SPONSOR
Parse.ly with How Brands, Publishers, and Agencies Use Content Analytics. Download Here: http://cmi.media/pnr177

RANTS AND RAVES
http://www.business-standard.com/article/international/enemy-number-one-is-netflix-the-monster-that-s-eating-hollywood-117032600023_1.html

http://blogs.harvard.edu/doc/2017/03/23/brands-need-to-fire-adtech/

TOM - THE BLUES KITCHEN
https://en.wikipedia.org/wiki/The_Blues_Kitchen
http://www.thecriticsguide.com/sevensins/209/steve-ball.html

PNR 177: More Big Companies Investing in Original Content

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose