In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden.

This week's story links:

Does Corporate Storytelling Work - Some Megabrands Say No
https://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/

Don’t Get Rid Of The Publisher Position Just Yet
https://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/

Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes
https://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/

SHOW SPONSOR - BRIGHTCOVE

Download "The Science of Social Video" Today - http://cmi.media/pnr184

RANTS AND RAVES
http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/

http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/

https://www.facebook.com/Daddydaughterhairfactory/

http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/

This Old Marketing - Jan van der Heijden

PNR 184: Don't Just Publish Content; Monetize the Audience

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose