This Old Marketing this week includes an overview of the NerdWallet model, and how they went from zero to over $500 million in revenues through a content-first approach. The New York Times is killing it with email newsletters, while the new marketing opportunities are on retention and loyalty. Rants and raves include net neutrality and YouTube's ad crisis. This week's TOM example: Mobil.

This week's story links:

Top of the Show Sponsor: VideoBlocks/AudioBlocks Bundle Package for $149 - http://cmi.media/pnr188b

How NerdWallet Went To a $520 Million Company Using Content

https://thehustle.co/nerdwallet-maggie-leung

The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters

https://digiday.com/media/new-york-times-now-13-million-subscribers-50-email-newsletters/

Trust Marketing in the Fake News Era

http://www.adweek.com/brand-marketing/why-you-should-double-down-on-trust-marketing-in-the-fake-news-era/

SHOW SPONSOR - GOTOWEBINAR

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RANTS AND RAVES

https://www.cnet.com/news/amazon-etsy-net-neutrality-day-of-action/

https://www.youtube.com/watch?v=7ryV2iF0u94

https://www.youtube.com/watch?v=HDbJdqMwSL0

THIS OLD MARKETING - Mobil

http://www.eyemagazine.com/feature/article/powered-flight

PNR 188: NYTimes Shows that Email Is the Next Best Thing

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose