Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from "Killing Marketing" and developing their own guitar lessons. Joe cuts in early for a rant about Gary V's latest post and why it's bad advice for marketers. Robert then rants about programmatic and raves about Deloitte. This week's TOM example: UBS.

This week's story links:

Online Publishers Try Reducing Ads to Boost Revenue
https://www.wsj.com/articles/online-publishers-try-reducing-ads-to-boost-revenue-1499940061

Fender Strums Up Demand With Guitar Lessons
http://brandchannel.com/2017/07/10/fender-play-071017/

The Hack: Having a Media Company Mentality
https://medium.com/@garyvee/the-hack-having-a-media-company-mentality-53d66a2e8207

SHOW SPONSOR - CONTENT MARKETING WORLD - Summer rates end July 21st. http://contentmarketingworld.com

RANTS AND RAVES

https://www.mediapost.com/publications/article/304043/programmatic-buying-declines-12-in-q1.html?
http://adage.com/article/agency-news/deloitte-s-heat-wins-john-hancock-manulife-global-creative/309746/

THIS OLD MARKETING - UBS

https://www.unlimited.world/
https://www.marketingweek.com/2017/07/11/reaching-purpose-driven-millionaires/

PNR 192: No, Not Everyone Should Do Content Marketing

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose