In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah.

This week's story links:

QUICK HITS

Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurt
http://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt?

2018 Marketing Predictions From The C-Suite
https://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91

IN DEPTH

Mattress Company Shutters Web Publication Pivots To Print
https://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802

Ryan Skinner From LinkedIn’s Post
https://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/

SHOW SPONSOR - STORYBLOCKS

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RANTS AND RAVES

http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/

https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/

https://techcrunch.com/2017/11/09/time-to-snap-into-action/

TOM - Maxwell House

http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/

https://en.wikipedia.org/wiki/Maxwell_House_Haggadah

PNR 209: Latest Content Marketing Spending Stats Hard to Believe

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose