What does this mean for media and content creators moving forward?

Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.

Twas the Night Before Break by Robert Rose

’Twas the night before break, #TheStruggleWasReal,

No marketer rested easy, discontent did they feel.

Budgets and plans hung by email attachments,

In the hopes that VPs would approve their advancement.

Managers all sighed and climbed into their beds,

While visions of new podcasts danced in their heads.

She in Lululemon and I in Cowboys gear

Had settled in for cocktails after a long, chaotic year

When online in my feeds, there arose such a clatter.

I sprang open my Chrome to see what was the matter.

Away to my tabs, I clicked on them post haste,

Tore open Google News to see just what we faced.

The headlines were filled with so much interruption –

A luster of clickbait o’er this holiday disruption.

When what to my marketer’s eyes should appear?

Nothing but omicron, crypto, stock crashes, and fear.

Suddenly a noise came so lively and quick,

The voice I recognized could be only St. Nick!

With a whistle and a shout, he parked on my roof –

His self-driving Tesla couldn’t distinguish the route.

As fast as Quibi proceeded to fail,

St. Nick jumped to his MacBook and opened email.

“Now budgets! Now plans! Now audits! Now tech!

On process! On content! On calendars in check!”

He flew ’cross the keyboard, dramatically smashed Send,

Gave us all our approvals, extending our content spend.

He spoke not a word but held his hand to his ear

Listening for mail notifications across the world to appear.

Then laying his finger aside of his nose

He winked and said, “Tell it well, Robert Rose.”

St. Nick sprang to his Tesla, gave me a quick wave,

Then turned and confided, “Some plans even Ryan Reynolds can’t save.

“But for all the content marketing folk and for you,

I wish you good times in 2022.”

And then he flew off, with less noise than in Clubhouse

Waving off all the fear, the uncertainty, the doubts.

Then I heard him exclaim as he shifted into “gear,”

“Happy Holidays to all and a Happy New Year!”

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose