This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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How Long Does it Take for Content Success? (330)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose