The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran?

In other news, Snap continues to impress with its new subscription product. Could the company finally have found a paid social model that works?

Rants and raves includes Margot Robbie and Barbie with a side of advertising rant from Robert.

This week's links:

Meta's Threads Launches

Twitter Backtracks on Logging In

Unverified Restrictions on Twitter

Tweetdeck for Blue Check Only?

Snapchat+ for the Win

Advertising Waste

Margot Goes Barbie All the Time

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Elon Gets Tangled in Threads (383)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose