This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing?

Elon announces more problems at Twitter, including the fact that they keep losing money AND are cash negative.

At the same time, Threads engagement goes down. Does the initial data tell us anything about what will happen to Baby Zuckerberg?

And advertising continues to plummet. When will we hit the bottom?

Rants and raves include the writer and actor strike and a must-listen-to AI podcast.

This week's links:

Twitter Cash Negative

Threads Engagement Down

Advertising Continues to Plummet

Mo Gawdat/Prof G Podcast

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The Death of Business Books? (385)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose