Elon Musk's remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X's valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar.

Synthetic (AI) content is on the rise. Google is having major problems with it, and some (experts) say that over 90 percent of all content will be AI generated by 2026.

And finally, should creators (and marketers) start thinking about protecting their digital likeness? The boys say yes.

Rants and raves include an interesting move by Weibo and Google paying off publishers.

This week's links:

Joe's Studio Setup Details Here

Elon says "Go F' Yourself"

The Rapid Rise of Synthetic Content

How Creators Own Their Digital Likeness

Weibo and Anonymous Creators

Google's Publisher Group Shutting Down

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

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Is Elon Destroying X on Purpose? (404)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose