In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.

Robert shares his insights, including:

The Value of Relationships
The Product Content Mindset
The Point of View Architecture
The Trust Exercise - Audit Your Experiences

Joe runs through his secrets for content marketing success, including:

Building the Base
The Content Tilt
Acquiring Content Assets
Creators over Content
Pillar Content Projects
The NEW Print Opportunity
Email, Email, Email
The Content Revenue Model

For the full content marketing revenue model, check out our book, Killing Marketing.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

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This week's sponsor:

Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.

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12 Secrets to Content Marketing Success [Special Episode] (418)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose