The boys go deep into CMI's 2025 content marketing research report.

While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including:

Think more local in 2025
Who's your "with"?
Paid promotion of content for the win
Less is more
Time to kill some things
Let's get risky in 2025

See the full research here.

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2025 Content Marketing Trends [Special Episode] (451)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose