The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators.

Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force.

And is Substack the new Instagram for smaller creators?

Winners and losers include bars in Key West, Levi's and UTC.

Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester.

This week's links:

Dow Jones and Content Marketplace

B2BMX Speaker Highlights

Is Substack the New Instagram?

Levi's and Nostalgia

UTC Expands Marketing Division

Jeff Bezos New WaPo Moves

How to Use X Advertising By Forrester

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Vertical AI Content Creation Next Big B2B Boom (469)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose