The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you.

META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through?

Creator Economy jobs (aka content marketing) are up, up, up. Why is that?

And the top Gen AI use cases don't involve marketing.

Marketing winners and losers include databases and Twinkies.

Rants and raves include Superman and faith-based billboards.

This week's links:

META's FTC Case Starts

OpenAI to Launch Social Platform?

Creator Economy Jobs on the Up

Top Gen AI Use Cases

Twinkies Goes 420

The Summer of Superman

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Sam and Elon's Billionaire Pillow Fight (476)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose