Bob Sanders is a powerhouse in the marketing industry. He has previously worked with Agency Management Group, a firm that specialized in the operations, finance, and technology consultations for multinational agencies around the world. Since then, he has become the leader of Sanders Consulting Group, a leading consulting firm specializing in helping agencies implement best practices faster and more effectively.

What you’ll learn about in this episode:

How agencies can manipulate chemistry to their advantage
The four quadrants people fall into and why this is an important thing to be able to assess when pitching new business
Why you should never stop generating new business
What agencies can do to get better at closing sales
Strategies that work with big and small accounts
Why spec creative isn’t something to be feared
How to play on the misperception that agencies live exciting lives
Why you need to alter your pitch based on who you’re pitching to
How to be persistent to the point where potential clients are always thinking about you
What your agency needs to do today to get on the right track in terms of new business

Ways to contact Bob Sanders:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 16: Chemistry is Key in New Business, with Bob Sanders.

Build a Better Agency Podcast