Don Beehler has worked with news media from local to international levels and has won numerous professional awards throughout his career. He also has co-authored or ghostwritten three books for clients and has a blog called The Art of Telling Your Story.

What you’ll learn about in this episode:

The dramatic changes PR has seen over the years
How agencies can use PR as a strategic tool to drive new business
How to determine what stories to pitch
Ways you can become discoverable so that reporters can find you
The kind of news that is truly newsworthy for agencies
Why you shouldn’t think about using PR with the expectation that people will write stories about your agency
How agencies can get the right kind of attention
Incorporating PR into your business plan
How to correctly use PR in relation to speaking engagements
How to use Google Alerts to capitalize on PR opportunity
The steps to take right away to boost your PR

Ways to Contact Don Beehler:

Email: don@abcdcommunications.com
Website: www.donbeehler.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 36: Using PR for Business Development, with Don Beehler.

Build a Better Agency Podcast