Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm that provides business development training and consulting services to advertising, digital, media and PR agencies.

Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. Michael has originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. He has trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.

What you’ll learn about in this episode:

Generating new business through niche blogs
Making these niche blogs truly niche (hint: “healthcare” is not a niche)
Why these blogs need to be written by one or two visible authors
The pace these blogs have to be written, at least initially
Why you should start out with just one niche blog
Why a person should be the face of only one blog
How to keep this process running smoothly and consistently
Why agencies have to add consulting as a service line
The differences agency websites and niche blogs have to have
The time commitment this kind of program requires
The steps your agency can take right now to get this program up and running

Ways to Contact Michael Gass:

Website: michaelgass.com
Facebook: www.facebook.com/michaelgass
LinkedIn: www.linkedin.com/in/michaelgass
Twitter: @michaelgass
Google+: plus.google.com/108664560492921436543

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 42: Positioning Your Agency Through Niche Blogs, with Michael Gass.

Build a Better Agency Podcast