Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, all to make it work to your advantage. The New York Times has called him "a public relations all-star who knows everything about new media and then some," while Investor's Business Daily has labeled him "crazy, but effective."

He founded Help A Reporter Out (HARO) in 2010 from his apartment before selling it to Vocus. Peter is the also founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.

What you’ll learn about in this episode:

Innovation through exploration
Why you need to hold your ground with clients and force them to trust your expertise
How to get your customers to tell your story for you
Peter’s book “Zombie Loyalists”
Peter’s company The Geek Factory
How agencies can make customer service attractive for their clients
Why rewarding someone for being your 10,000th follower is an insult to the rest of your followers
Why everything you create has to have value for someone
How to create invested customers with the way you respond through email
How Peter carves out time in his schedule for everything
Peter’s preferred methods for professional development
What Peter’s agency of the future would look like
How Peter helped his employees with professional development
The things that get in the way of corporations hearing their customers
Things agencies can do right now to implement the ideas from this episode

Ways to Contact Peter Shankman:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 44: How to Create a Great Customer Experience, with Peter Shankman.

Build a Better Agency Podcast