Tom Schwab knows how to grow a business online using content as fuel. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom's company, Interview Valet, partners with agencies to get their clients featured on leading podcasts their prospects are already listening to. This provides traffic that has been shown to convert 25 times better than blogs.

What you’ll learn about in this episode:

Why podcasting is so relevant today
The benefit of being a podcast guest
How Tom’s clients are able to sell being on podcasts to their own clients
Benefits of podcasting over other forms of content
Why podcast traffic converts higher than blogs
Message, market, and machine: what you need to have a successful podcast interview
What you (or your clients) need to be a great podcast guest
Why you need to bring a giveaway when you are a guest on a podcast
What not to do when you are a guest on a podcast
Is it appropriate to suggest questions to your podcast host?
How Tom helps agencies look good
The podcasting niches that Tom focuses on
Things you can do right now to put these ideas in place

Ways to Contact Tom Schwab:

Freebies: interviewvalet.com/BetterAgency
Email: tom@interviewvalet.com
LinkedIn: www.linkedin.com/in/thomasmschwab

Resources:

Drew’s podcast audio quality guide

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 51: How to Be a Great Podcast Guest, with Tom Schwab.

Build a Better Agency Podcast