Drew McLellan is the Top Dog at Agency Management Institute. For the past 21 years, he has also owned and operated his own agency. Drew’s unique vantage point as being both an active agency owner and working with 250+ small- to mid-size agencies throughout the year, give him a unique perspective on running an agency today.

AMI works with agency owners by:

Leading agency owner peer groups
Offering workshops for owners and their leadership teams
Offering AE bootcamps
Conducting individual agency owner coaching
Doing on-site consulting
Offering online courses in agency new business and account service

Because he works with those 250+ agencies every year — he has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written two books and been featured in The New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

What you’ll learn about in this episode:

Why the speed of change is the new normal and why you have to embrace that
How what agencies sell has changed from the Mad Men days to today
Why you need to tie marketing, sales, and customer service together to be a great agency in 2016
Why data analysis is more important than it ever has been
Leads, sales, and retention: why you need to focus on these at a much higher level if you want to keep charging a premium price
The importance of making real time decisions and adapting based on data
Why we need to work with clients who may be resistant to experimentation
How to assess if your agency is up to par on these ideas, and what to do about it if the answer is no

Ways to contact Drew McLellan:

Email: drew@agencymanagementinstitute.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 55: What Your Agency Needs To Do To Charge a Premium in 2016, with Drew McLellan.

Build a Better Agency Podcast