Dan Englander is the founder of Sales Schema, where he helps marketing agencies grow by way of done-for-you lead generation and consulting. He's the author of Mastering Account Management. Previously, as the first hire at the animation studio IdeaRocket, he brought the company from zero to seven figures, encompassing dozens of Fortune 500 clients.

What you’ll learn about in this episode:

How Dan helps agencies fill their sales pipelines
Why you can’t rely on referrals from your network for sales
Why creating content is not a sales strategy
Why you need to systematize pipeline work and why you need to allot daily time for working on your pipeline
Honing in on a particular niche when generating leads
Why driving prospects to your website is not what you want to be doing
Why you need to have a follow-up plan in place for your cold emails
Why you need to get on the phone with a lead as soon as possible
How to word cold emails so they actually resonate with cold leads
How Dan’s company helps agencies hone in on their niche
Why cold emails have to come from a real person (and which person inside an agency they should come from)
Why you need to get the right clients for your agency
Why you shouldn’t overinvest in tools
Some good tools that Dan likes
Dan’s book: “Mastering Account Management”

Ways to Contact Dan Englander:

Free copy of Dan’s book: www.salesschema.com/buildabetteragency
Website: www.salesschema.com
Twitter: @DansPalace
LinkedIn: www.linkedin.com/in/danenglander

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 76: How to Fill Your Sales Pipeline with Quality Leads, with Dan Englander.

Build a Better Agency Podcast