Alex Berman is the founder and SVP of Operations of a marketing and lead generation firm Experiment27. Alex is responsible for generating over $2.5 million in B2B sales and over $50 million in leads for his clients. He also creates weekly videos to help agency owners grow their businesses and bring in more revenue teaching them how to optimize B2B sales cycles and put inbound marketing strategies in place.

Alex was also Chief Marketing Sumo at InspireBeats, a company valued at over $100 million, former Director of Marketing at three time INC 5000 company Dom & Tom. He is also a network video partner for Entrepreneur Magazine.

What you’ll learn about in this episode:

The massive opportunity outbound marketing provides for agencies
How to know if your marketing strategy is the right marketing strategy
What to measure with your tracking software to make sure your leads are working
The best channels for capturing leads
Tailoring cold calls to the target
Why cold emails need to be short and to the point
Partnering with other agencies to take on overflow work/give away your overflow work
How to capture leads at meetups/in-person events
Making yourself memorable by connecting people
How to do the follow-up right (it differs if you’ve actually met them or not)
Why you need to set a KPI

Ways to Contact Alex Berman:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 88: The Best Channels for Capturing Leads, with Alex Berman.

Build a Better Agency Podcast