Justin Christianson is a 15-year digital marketing veteran and #1 bestselling author of “Conversion Fanatic: How to double your customers, sales and profits with A/B testing.” He is also the co-founder and President of Conversion Fanatics, a full-service conversion optimization company, and the host of the weekly podcast CMO Roundtable.

What you’ll learn about in this episode:

How Conversion Fanatics was born
Why you have to track and learn why people do what they do
The basics of conversions
Big mistakes people make when attempting to get people to convert
How to start testing for conversions
How to get your clients to actually do case studies
Some of the most surprising things Justin has learned from conversion testing
What makes an employee good for conversion work
Why split (A/B) testing and conversion optimization are two very different things
Why you must approach working with other agencies for a client with no ego
VR and video: why these two technologies are only going to grow in the future
How Justin stays on the cutting edge
How to pick the clients that are right for your agency

Ways to contact Justin Christianson:

Website: conversionfanatics.com
Book: "Conversion Fanatic"
Podcast: blog.conversionfanatics.com/podcast

Resources:

Meclabs Institute
Conversion XL

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 96: Driving Leads and Sales Through Conversion Optimization, with Justin Christianson.

Build a Better Agency Podcast