Robin Boehler is a co-founder of Mercer Island Group, a boutique Marketing and Management Consultancy, a pre-eminent agency search consultant to clients and growth advisors to agencies of all sizes in the world. She loves making matches between agencies and clients. She thinks of the review process as a form of dating and loves helping agencies put their best feet forward.

What you’ll learn about in this episode:

Getting the agency-client relationship right from the very beginning
Why truly differentiating your agency is so crucial
The importance of doing your research on a prospect before ever speaking to them and how to do it well
Why you should never start out a pitch talking about your agency (and when is the right time to do so)
Why networking is the best way to get the opportunity to have quality conversations with prospects
How to spark curiosity in communication to prospects
Robin’s strategy for reaching out to connections that you haven’t spoken to in a while
Why you shouldn’t hold back a really smart question just because you don’t want a competing agency to hear it
Why each conversation you have with a prospect is the only one that matters
Why you must show true interest in a prospect’s business and then learn from what the prospect tells you

Ways to contact Robin Boehler:

Website: www.migroup.com
Phone: (206)236-0447

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 98: How to Talk to Prospects to Win Their Business, with Robin Boehler.

Build a Better Agency Podcast