Luke Summerfield wakes up each morning excited to discover, experience, and share moments of inspirations. He does this at HubSpot, advising startups, writing, and speaking.

He founded the Growth-Driven Design movement which is transforming the world of web design. In the first twelve months, they grew from 0 -> 940 agencies in 50 countries offering GDD services to clients. Previous to HubSpot, Luke helped grow a digital marketing agency until it was acquired in 2014.

Outside of work, he trains Mixed Martial Arts / Brazilian Jiu-Jitsu and rough houses with his pug puppy, Mac.

What you’ll learn about in this episode:

Growth-driven design: what this “smarter way to do web design” is all about
Why the platform you use for your website doesn’t matter with growth-driven design
How growth-driven design was born out of the pain both agencies and clients felt around web development and why this system is so much better than previous ways of doing web dev
Step 1: getting an empathetic understanding of your client’s audience’s world
Step 2: building a “launch pad” website -- something that looks and performs better than what the client already has but is not the final product
Step 3: continually improving websites
How to sell and price growth-driven design to clients
Why you should always sell at least 15 hours a month of growth-driven design and why you need at least a six month engagement from a client
The stats that prove that growth-driven design gets more leads than traditional design
Why growth-driven design still works great when you outsource the coding piece of web design
All the assets Luke has on his website

Ways to contact Luke Summerfield:

Website: www.growthdrivendesign.com
Report: www.growthdrivendesign.com/report
Directory: www.growthdrivendesign.com/directory
LinkedIn: www.linkedin.com/in/lukesummerfield

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 107: How to Make Money with Web Dev, with Luke Summerfield

Build a Better Agency Podcast