Joe Pulizzi is the founder of Content Marketing Institute which is now a UBM company. It is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fifth book “Killing Marketing” was just released. His third book, “Epic Content Marketing” was named one of “Five Must-Read Business Books of 2013” by Fortune Magazine.

What you’ll learn about in this episode:

The evolution of content marketing
Focusing on your core verticals to help clients out with some part of the process that they’re terrible at
How agencies can help clients build an audience of people that knows, likes, and trusts them and how that has a large impact over time
Why elevating someone to the status of an expert with content marketing is a long-term process
Focusing on clients that already value and have a budget for content marketing
How delivering value to prospects on a long-term basis will all you to do business with them without going through an RFP
How getting your audience to know, like, and trust you with content marketing will allow you to sell easily
Some of the many different ways to monetize your customer list
Changing the defined idea of marketing to match consumer behavior
Why you can’t be everything to everybody and need to focus on a niche
Why your sliver of opportunity to get started in on a niche is right now

Ways to contact Joe Pulizzi:

Twitter: @joepulizzi
Website: www.joepulizzi.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 109: How to Build an Audience That Will Want to Buy Anything You Sell, with Joe Pulizzi

Build a Better Agency Podcast