With 19 years of Outdoor Advertising experience, Betsy McLarney has planned, managed, and executed many fully integrated Out of Home (OOH) advertising campaigns throughout North America and worldwide.

Today she leads a team of experienced, dedicated strategists who help clients maximize the potential of Outdoor advertising (OOH), by complementing a robust integrated media plan. EMC Outdoor works seamlessly with their agency clients or direct with a brand’s media department to deliver pitch-perfect programs and outstanding results each and every time. Complete client satisfaction is their ultimate goal.

What you’ll learn about in this episode:

Out of Home (OOH) media: what is it?
How digital outdoor advertising really makes the experience come alive for consumers
Using OOH to hit consumers with messages at multiple touch points throughout their day
It’s not just for B2C: how B2B can utilize OOH to enhance their campaigns
Using street teams effectively to get your message out to live people
Why OOH isn’t just for national brands and can be used effectively for even local campaigns
Matching the budget to where the OOH campaign can be the most effective
Can OOH still be the main means of advertising?
How OOH makes digital advertising more effective
Creating buzz by finding creative ways to place ads outdoors
Why outdoors isn’t the place to tell a big story

Ways to contact Betsy McLarney:

Website: www.emcoutdoor.com
Email: bjm@emcoutdoor.com

Resources:

Outdoor Advertising Association of America: oaaa.org

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 113: How to Use Out of Home Media for B2B and B2C, with Betsy McLarney

Build a Better Agency Podcast