Joe Kashurba started a freelance web design business when he was in high school and grew it into a digital agency with a world-class team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies.

What you’ll learn about in this episode:

Joe’s agency that started when he was in high school
Why you’ll never get consistent clients without consistent marketing
Selling results instead of technology and why prospects respond better to that approach
How to know whether it’s better to have in-house employees or an outsourced team in any given area in digital
Evaluating digital partners that offer services that you understand but don’t know how to do
Using analog marketing tactics when you have time but not money to devote to your marketing
Why it’s hard to scale when you try to be everything to everyone
The cost of offering complex services
How Joe manages his completely virtual team
The differences between selling products and services
Clearly defining what you offer in a package to prevent scope creep
What to do to get caught up on digital trends if you feel you’re really far behind (and how to stay ahead if you’re on top of it)

Ways to contact Joe Kashurba:

Website: joekashurba.com

Resources:

www.thehoth.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 121: Keep Your Digital Offerings Simple and Repeatable, with Joe Kashurba

Build a Better Agency Podcast