Many agency owners are familiar with the book Traction by Gino Wickman and his Entrepreneurial Operating System. It’s a fantastic methodology for improving your agency’s ability to scale effectively, growing a leadership team and building a more sustainable, profitable agency. If you implement Traction properly. Otherwise, it can be a huge waste of time and money.

Traction” is not just a book — it is a new way of running your business so that you can delight your clients but also make your own agency a priority. No more “cobbler’s children have no shoes” excuses about why your website is never updated, your internal priorities are ignored or your agency is stuck in terms of growth and profitability.

I have served many agencies as their Traction implementer and through that experience have figured out some of the biggest pitfalls, mistakes and challenges that agencies run into when they launch Traction inside their shop. In this solocast, I will walk you through the benefits of Traction and how to get the most from the effort.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Agency Owners | Using Traction to scale and strengthen your agency with Drew McLellan

What You Will Learn in This Episode:

How agency owners can benefit from Traction and EOS
How to build your agency’s traction team
How to implement Traction in your agency
What decisions/practices impact the effectiveness of Traction in our agencies
How to navigate the challenging segments of the Traction process

AMI works with agency owners by:

Leading agency owner peer groups
Offering workshops for agency owners and their leadership teams
Offering AE Bootcamps
Conducting individual agency owner coaching
Doing on-site consulting
Offering online courses in agency new business and account service

Because he works with over 250+ agencies every year, Drew has the unique opportunity to see the patterns and the habits (both good and bad) that happen over and over again. He has also written several books, including Sell With Authority (2020) and been featured in The New York Times, Forbes, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “One of 10 blogs every entrepreneur should read.”

Ways to contact Drew McLellan:

Email: drew@agencymanagementinstitute.com
LinkedIn: www.linkedin.com/in/drewmclellan
Website: https://agencymanagementinstitute.com/

Tools & Resources:

BaBA Summit Registration: https://agencymanagementinstitute.com/babasummit/
Sweet Spot Client Filter: agencymanagementinstitute.com/client-filter
Sell With Authority
Traction
Rocket Fuel

EP 230: Agency Owners | Using Traction to scale and strengthen your agency with Drew McLellan

Build a Better Agency Podcast