It’s an age-old discussion. Should an agency specialize and focus on specific niches or should they be a generalist? If you’re familiar with AMI or have read the book I co-wrote with Stephen Woessner (Sell with Authority), you know that I believe there are some huge advantages to claiming your authority position and being a specialist. You don’t have to take my word for it – in this episode, I am going to show you some data to make the point.

But, even if you choose to remain a generalist, that doesn’t mean you can’t have a rock-solid sales strategy that keeps your pipeline full and attracts your best-fit prospects. It’s going to take longer but you can get there.

In this episode of Build A Better Agency, I want to walk you through the stages of an agency’s biz dev evolution and the potential power of holding a position of authority so that prospective clients hunt you down and ask if they can be your client.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here: https://www.whitelabeliq.com/ami/

Agency Owners | Should your agency niche down and specialize?

What You Will Learn in This Episode:

Why agencies who specialize have a distinct advantage when it comes to sales and retention
Why referrals shouldn’t be the only way you grow your agency
The goal today for agencies is to be sought after
The evolution of how agencies sell
The importance of developing thought leadership and expertise within a niche
The research data behind how and why agencies get hired
How to carve out a position of authority and sell from that position

EP 265: Should your agency niche down and specialize? with Drew McLellan

Build a Better Agency Podcast