At Agency Management Institute, we have repeatedly found ourselves in the position of helping agency owners figure out their exit strategy. Ideally, we’re talking about this many years before they’re ready to execute on whichever outcome makes the most sense for them and their agency. The typical scenarios are: Just making a fantastic living off the agency until you’re done and then closing up shop. Others want to sell to an outside buyer. But for many, the ideal scenario is to sell the agency internally to someone they’ve been grooming as a successor. This is often where we come in to assist.

Any sale is complicated, and everyone wants it to go as smoothly as possible. Which is why we’ve identified some common mistakes and the best ways to avoid making them. They’re all understandable and easy to make choices, but fortunately so are the fixes so you can just avoid them all together.

Whether you’re thinking of selling your agency in a year or it’s much further down the road, knowing what to avoid now is the best first foot forward.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

Selling The Agency Internally

What You Will Learn in This Episode:

The problem with gifting employees shares
The importance of hiring outside guidance
The need to fully structure the deal
The lack of an owner’s transition plan
The mistake of not being prepared emotionally

EP 310: 5 mistakes agency owners make when selling internally with Drew McLellan

Build a Better Agency Podcast