Summertime is just around the corner, which means now is the perfect time of year for agency owners like us to take stock of where we’re at now and where we want to be sitting by the end of the year. How can we get a clear picture of how 2022 is stacking up against 2021? By taking a close look at the trends that have, and will continue, to affect our industry as a whole.

On this week’s solocast episode of Build a Better Agency, we’re taking a look at the marketing trends that have shaped the first part of the year so we can mitigate the bad, take advantage of the good, and come into the second half of 2022 stronger than ever. As the title suggests, this discussion is being split into two parts — so be sure to keep an eye out for Part 2 during our next solocast!

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

marketing trends

What You Will Learn in This Episode:

Which marketing trends are in Drew’s crosshairs — and why
How 2022 stacks up against 2021 so far
Why so many agencies are feeling the pinch more this year than last
The metrics agency owners aren’t paying enough attention to
How those metrics can help you add 5% profit to your bottom line this year
Business development opportunities that you don’t want to miss out on — and how to make sure you don’t
How client expectations have changed in the past few years

Ep 345: 2022 Marketing trends (PART 1) with Drew McLellan

Build a Better Agency Podcast