We’ve all lowballed ourselves when going into negotiations. Whether it was for a raise, a proposal to a new client, a request to be a keynote speaker or a promotion, we’ve probably left opportunity on the table without even realizing it.

The good news is that it’s extremely common, so you’re not alone. But the bad news is that you could probably be getting so much more than you realize, but you’re not asking in the right way.

This week, Dia Bondi teaches us how to ask like an auctioneer in negotiations. At auctions, you’re not looking for an immediate yes. You’re searching until you ultimately find that no, and that’s where the fun really begins.

You never know what you can get until you ask, but if you never receive that initial “no” and start the negotiation process, you’ll never know where the ceiling of potential is for your ask. So, in this episode, Dia encourages us to step out of our comfort zones and challenge ourselves to maximize our potential to further ourselves and our careers by learning to ask like an auctioneer.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

negotiations

What You Will Learn in This Episode:

What it means to ask like an auctioneer
Finding your ZOFO
Why you should always look for a no to maximize the potential of your proposals
The 4 different types of asks you can make
What to do when you’re met with a no
The Boomerang Effect that can turn a no into a yes later on
The 6-step framework that will build your confidence in negotiations
Letting go of asking for what you think you deserve
What to do when the “no” is a hard no

EP 423: How to ask like an auctioneer when making negotiations with Dia Bondi

Build a Better Agency Podcast