2023 is quickly coming to a close, so it’s time for agency owners to start thinking about the year ahead to come up with their 2024 game plan. With holiday hibernation quickly approaching for most agency owners, this is the perfect time to reflect on 2023 and start thinking about what we want to improve for 2024.

Many of us are coming out of a less-than-ideal year that threw us a lot of curveballs. So, if this year wasn’t your year, what game plan can you develop to make 2024 even better?

This episode is packed with a ton of action items that will set you on the path to getting your agency on the right track as soon as you’re back from the holidays. Whether you’re looking to tighten up your budget, grow your existing clients, reevaluate your team, or even find more time to do something memorable this year, this episode has everything you need to do to make your game plan and stick to it.

For 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own (which he still owns and runs) agency in 1995. Additionally, Drew owns and leads the Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

agency owner

In This Episode:

Making a game plan aligned with the legacy you want to leave
Creating a budget and aligning your expenses to it
Connecting better with your team to help them grow
Have a career path for every position
Improving your leadership team, including the agency owner
Identifying A, B, C, and D players
Having a growth plan for existing clients
Finding your niche and owning it
How will you show your clients and team you appreciate them?
What is one thing that would make 2024 unbelievable for you?

EP 425: The agency owner’s game plan for 2024 with Drew McLellan

Build a Better Agency Podcast