Struggling to get good results from ChatGPT or other AI tools? You’re probably prompting it wrong, and you’re not alone.

Many founders assume AI just knows what you mean. Without the right prompt structure, though, even the most powerful LLMs will fail to deliver.

In this episode, Yaniv Bernstein is joined by Jonathan Mast—seasoned entrepreneur, AI educator, and creator of the Perfect Prompt Framework—to break down how anyone, from startup founders to side hustlers, can start using AI more effectively today.

They explore the psychology behind prompting, how to build confidence using AI tools, and why embedding structured prompting into your startup can multiply productivity.

In this episode, you will:

Learn the 4-step Perfect Prompt Framework to get better responses from AI
Understand why AI often fails, and how it's usually your prompt (not the model)
Discover how to overcome "AI FOMO" and start using it without feeling overwhelmed
Hear why giving AI permission to ask you questions dramatically improves accuracy
Explore different LLMs like ChatGPT, Claude, and Gemini, and when to use each
Apply AI best practices to real startup workflows, from automation to documentation
Avoid common mistakes when building AI-based systems that lack guardrails or versioning

Whether you’re just starting with AI or want to unlock its full power for your business, this is the valuable conversation every modern founder needs.

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Key links

Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A

The Startup Podcast website: https://www.tsp.show/episodes/

Learn more about Chris and Yaniv

Work 1:1 with Chris: http://chrissaad.com/advisory/

Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/

Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthur

Intro Voice: Jeremiah Owyang https://web-strategist.com/

Master Your AI Prompts and Unlock ChatGPT's Full Potential w/ Jonathan Mast (Edu)

The Startup Podcast