Ep. 548 Leveraging the Power of Web3 in Marketing with Absolute Labs

This podcast episode discusses the concept of a CRM for Web3 and the role of Absolute Labs in developing a wallet-first CRM. The hosts and Samir Addamine examine the potential transformative impact of a Web3 CRM and its distinguishing features. They point out the limitations of traditional CRMs in the Web3 domain and the necessity for business tools that enable seamless operations and growth in the crypto industry. The episode explores the features and advantages of Absolute Labs' wallet relationship management platform, including on-chain data analytics, marketing intelligence metrics, and marketing automation tools. It stresses the value of consolidating all relevant information in one place and the unprecedented possibilities the platform offers for businesses in the Web3 era. Additionally, the episode explores the importance of enterprise-grade platforms, particularly for luxury brands and NFTs. It delves into how luxury brands can utilize NFTs to create personalized digital assets, which foster deeper connections with customers. The speakers emphasize the alignment between luxury brands' community approach and the Web3 ethos, leading to an acceleration in NFT projects within the luxury brand space. The episode concludes with advice for newcomers in the industry, underscoring the significance of identifying and resolving customer problems and the importance of execution in business scalability. Takeaways • Absolute Labs aims to create a CRM for Web3 based on wallets as customer IDs, addressing the unique requirements of Web3 businesses and offering unprecedented capabilities for managing customer data and connecting with customers. • The wallet relationship management platform by Absolute Labs offers features such as analytics on-chain data and marketing intelligence metrics that provide insights into the buying power and propensity to spend of communities and NFT collectors. • The platform enables the unification of Web2 and Web3 data, allowing Web2 companies like Louis Vuitton to leverage it for their NFT collections. It also offers marketing automation tools like the Flow feature for campaigns such as airdrop tokens and wallet messaging. • The integration with XMTP, a wallet-to-wallet messaging protocol, showcases the platform's commitment to innovation and adaptability. • The platform has the potential to revolutionize CRM and marketing in the Web3 era by combining the data of Salesforce with the wallet and enabling targeted marketing campaigns. • Luxury brands are embracing NFTs as a unique tool for creating personalized digital assets and sharing a part of their brand with the community. NFTs align closely with the ethos of Web3 and the community-driven nature of luxury brands. • AI plays a significant role in target marketing in the Web3 space, enabling the creation of look-alike profiles to identify the most relevant customers within the blockchain space. • CRM and marketing automation are essential for companies to engage in marketing activities, regardless of market conditions. Marketing is crucial for getting closer to existing customers and maintaining competitiveness. • Newcomers in the market should focus on solving one customer problem and emphasize execution in scaling their business. Investor interest lies in entrepreneurs who can effectively solve problems for customers.