Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak

In this episode of Seller Sessions, host Adam Heist interviews Andri Sadlak, an expert in Amazon conversion optimization. They discuss the future of Amazon, emphasizing the importance of consistently optimizing conversion rates and leveraging external traffic. Andri shares a five-step SOP for optimizing main images, including qualitative and quantitative research methods like video shop-alongs and search simulations, culminating in A/B testing on Amazon. He provides a case study demonstrating how this process led to a significant increase in conversion rates and sales for a knee pillow product. The conversation also explores strategies for creative execution, emphasizing the value of creative direction and iterative testing, and touches on AI's role in generating new concepts.