How Regular People Are Making 6 Figures on YouTube (Without Going Viral)

In this episode of the Think Media Podcast, Sean Cannell interviews Rory Vaden about how to make money on social media without a large following by focusing on depth over width. Rory argues that viral content and vanity metrics are overrated, and creators should instead concentrate on providing valuable content to a specific niche. He introduces the concept of "Sheehan's Wall," emphasizing the need to focus on one message and one problem to break through the noise. Rory also shares the principle of "fractal math," explaining how creators can significantly increase revenue by serving their existing customers at a deeper level, offering higher-priced products through speed, execution, exposure, and intimacy. The discussion highlights the importance of consumption and engagement metrics over mere follower counts, and advises creators to focus on creating one high-quality video tailored to their perfect client and distributing it strategically.