In this episode of SmarterMarkets™, host Dave Greeley interviews Michelle Dennedy, Chief Data Strategy Officer at Abaxx Technologies, about the evolving role of data in business. Michelle discusses the shift from viewing data as a liability to recognizing it as a valuable asset, emphasizing the importance of metrics, data quality, and ethical considerations. She shares examples from companies like Cisco, Kellogg's, and Amazon, illustrating how data-driven strategies can lead to increased revenue, cost savings, and improved customer understanding. Michelle advises CEOs to create data councils, focus on mission-critical data, and prioritize time and trend metrics to drive business transformation and competitive advantage. She concludes by recommending "The Thursday Murder Club" series for summer reading.
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