In this episode, Alex Hormozi interviews Calvin and Air, the owners of a successful Thai restaurant, Basil & Co., to help them prepare for opening their second location and scale their business. Alex analyzes their current business model, focusing on increasing profitability and efficiency. He suggests strategies such as adjusting pricing, revamping the menu layout to highlight high-margin items and promote alcohol pairings, implementing training programs for staff to upsell and improve customer experience, and leveraging reviews and loyalty programs to drive repeat business. Alex provides actionable advice aimed at improving their existing location and setting a strong foundation for their expansion.
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